Networking, in its simplest definition, means building long-term, meaningful relationships with people who have similar interests in a way that benefits both parties. Meeting new people to improve your professional network can be intimidating.
There is frequently an underlying pressure to contribute to the success of your business as a direct result of attending a networking event — that hardly gives you room to enjoy a relaxing afternoon away from the office!
Networking events can be in-person or virtual, free or paid for. This article will help you identify the benefits of adding a networking event to your calendar as a business owner and how to maximize all those benefits.
Benefits of Networking
- New contacts and referral
- Increases visibility and chances of entrepreneurial success
- Business networking allows business owners to identify new opportunities
- Sharing knowledge and experience
- Effective networking can save time
- Helps generate new business leads
Tips For Successful Networking
Have a goal in mind
Before attending an event, ask yourself, “Why am I attending?” Think of two possible outcomes for what to expect from the event. Knowing ahead of time what you want to accomplish will help you stay focused and prevent you from wandering around aimlessly.
Practice simplifying your elevator pitch
One thing to keep in mind is that it is not a date night. You are not trying to impress, so keep your pitch simple. Your elevator pitch can briefly introduce your personal information and business interest. Essentially, an easy way to start a conversation can be to ask questions. Examples of questions you can ask.
- Is this your first time at this event?
- What do you do, and what keeps you doing it?
- Do you work with a team or alone?
- Do you enjoy networking events? Why did you choose to attend this one?
Go with your business card.
Remember, it is not a contest to see who can hand out the most business cards. So you don’t have to give out all your business cards or collect excessive amounts. You should take someone’s card if you enjoyed speaking with them and want to conduct business with them or if you think they could be a reliable source of referrals for you. Also, give out your card thoughtfully because you might end up on someone’s email list or getting calls where they try to sell you their product or services.
Don’t spend all your time with existing connections
The purpose of networking is to acquire new contacts and build relationships. Although hanging out with people you already know is nice, it’s not the best use of your time. It will take away from time you could spend making new connections.
Schedule time to Follow-up
Ask your new connection when you can follow up with them. At the agreed-upon date, send an email or call them. Remember not to send a generic message if you are sending an email.
Where To Find Networking Opportunities
When looking for networking opportunities, note that some events are paid, and others are free. The list below can serve as a guide to help you find the right events for you.
Search Google:
Use Google to search for upcoming business events around your area. You can filter your search by industry, topics you are interested in, location, gender, etc.
Professional Associations:
Regardless of the industry you work in, there are likely to be professional and industry associations that bring together like-minded individuals with similar work interests. Trade associations often offer excellent training, educational opportunities, discounts at industry conferences, and other resources beyond face-to-face contact. Being part of such an organization offers great opportunities for business growth.
Social Media Group:
Social media has taken networking to a new level. It has made it easier to stay in contact with businesses. Almost every social media platform has a community. The most popular are Facebook groups, LinkedIn and Twitter. These online groups may not necessarily list networking as one of their main objectives, but they can serve as a platform for building relationships.
Social networking sites are valuable. They help you reach out to people at your convenience without attending events or meetings, but this doesn’t dismiss or replace face-to-face meetings.
Best Practices For Choosing A Networking Event
As you become more involved in Networking, here are 4 things you must think through and always keep in mind when deciding which event to attend.
- Who do you want to meet?
- Why do you want to connect?
- What you have to offer
- How will you follow up
If you read up to this point, you are ready to make the most of your next networking event.
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