Blogging is a simple way to improve your content marketing plan.
Blogging is the process that implies creating articles, photos, and other forms of content and publishing them on a website.
A blog post is a single web page on your website that dives into a specific sub-topic of your blog. Blogging, just for the sake of blogging, isn’t a smart use of resources or time.
Benefits of Blogging
Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (Demand Metric)
70% of people would rather learn of a company through blogs than paid advertising.
Blogging Builds Trust and Reinforces Your Brand
A blog gives you almost unlimited space to deepen your brand identity. Take VirtualKarette VA Services, for example—as an Online Business Management and Virtual Assistant service. We utilise the power of blogging to further assert ourselves as the go-to service for Online Business Management and Virtual Assistant support with titles like 7 Things to Consider When Hiring a Virtual Assistant and Empowering Your Virtual Assistant to Show Up For You.
Blogging Contribute To Social Media Efforts
Your blogs should ideally contain information that would interest your target audience. And social media is a free Ad space where you can share valuable content that can keep you top of mind for interested customers. Hence, your blog articles can be repurposed into social media content. Just redesign them to fit the feed.
Blogging Aids in Building an Email List
An Email list is undoubtedly a powerful marketing tool; owning a blog can provide an easy way to grow your list.
You can add a pop-up to your blog page that would prompt people to opt-in to your list to receive your lead magnet.
As a business owner, you can also ask website visitors to subscribe to your blog as a way to add them to your mailing list so that you can continue to serve them with future valuable content.
Are you struggling with building an email list for your business? Learn more from this article.
Blogging Attract New Clients and Prospect
One of the most important aspects of any marketing strategy for increasing traffic to your website is blogging and producing relevant content. With SEO methods such as keywords, titles, meta descriptions and more, blog postings have become a powerful tool for increasing brand visibility. Furthermore, each new blog you publish adds a new page to your website. This aids SEO because it offers Google and other search engines a reason to crawl your website again in search of new information to index.
Types of Blog
You can blog about anything. If you doubt me, here are examples of blog types you can start with.
- Food blog
- Travel blogs
- Health and fitness blogs
- Lifestyle blogs
- Fashion and beauty blog
- Photography blog
- Personal blog
- DIY Craft Blog
- And more
How To Start Blogging For Business
Now that we’ve established how valuable blogging for business can be, the next thing would be for you to start creating a plan to take advantage of its value.
- Determine the focus of your blog: you will need to answer questions like why you want to start a blog? Who do you serve (your audience)? What topic or niche are you interested in? What problems do you solve?
- Set metrics: you do not want to blog for the sake of blogging. Therefore you will need to set measurable goals.
- Repurpose existing content: If you have been creating content on other platforms, you might not need to start from scratch. You can pick some previous content or email drafts and expound on them.
- Invest in high-quality blogging tools: Some tools to consider are Yoast,
- Promote your blog: social media is a great place to promote your blog posts. Create more than one social media post from a single blog. To make promotion easy, your blog post should have shareable content like quotes and images, social sharing buttons, optimised meta description, compelling headlines and focused keywords.
Growing Your Blog
Essentially, you want to drive traffic to your blog otherwise, no matter how awesome your content is, nobody would read it. Your work doesn’t end after you have clicked the published button.
- The first thing to consider when growing your blog is SEO (search engine optimisation).
- Next, you need backlinks to illustrate your relevance.
- Lastly, research and thought leaders’ quotes to illustrate your knowledge.
Conclusion
Many businesses are reluctant to start a blog. If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information.
